What is 'Consumer Direct Marketing'? How does it different from MLM?

What is 'Consumer Direct Marketing'? How does it different from MLM?

Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Business's communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.

Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.

The company that are practising 'Consumer Direct Marketing' sell directly to consumer without involving distributors, stockist or wholesalers. The company could recruite marketing executive to share the knowledge of business model and products information for the consumers to assess and decide on purchasing the products directly from the company. The marketing executive does not need to keep inventory, sell products or collect money.